Are you ready for something different than your standard hair color? WithLa Riché Directions semi-permanent hair colorTransform your look in an instant. The dye comes ready-to-use from the jar, containing no ammonia, PPD, or hydrogen peroxide. Apply it directly to your hair, and within half an hour, you'll enjoy a dazzling, deep color that will enhance your style.

The color result depends on your own hair color, hair type, and the processing time, so it's wise to dye a test section first. For optimal results, use La Riché Directions on light blonde or bleached hair. Apply the color to damp, washed hair and leave it in for 15 to 30 minutes. Then rinse with lukewarm water and avoid using shampoos with conditioners to allow the color to fully adhere.

Want a softer, pastel effect? Mix your favorite shade with the White Toner to create your own unique look. La Riché Directions is completely vegan and cruelty-free, so you can responsibly enjoy endless color variations.