For over 35 years, Back Stage has been the leading specialist in professional makeup, face painting, and hairpieces. Originally founded by Wil van 't Hek, a pioneer in theater and television makeup, we have grown into a leading specialist shop located at Rozengracht 107 in Amsterdam.

Craftsmanship & quality

Our range includes top brands like Ben Nye, Make‑up Studio, Kryolan, and many more. We travel throughout Europe to offer only the very best ingredients and formulas. We actively introduce innovative products, such as the first matte eyeshadow that can be used both dry and wet.

Everything under one roof

In our shop, you'll find not only makeup but also specialized advice and creative custom work. This includes everything from professional brushes and SFX products to medical hairpieces, wigs, mustaches, and beards.

Our team consists of experienced makeup artists, wig specialists, and makeup experts who will assist you with passion and expertise. They are happy to help you with product selection, styling, or transformations for theater, television, bridal looks, drag, or events.